Stanley Cup & Volkswagen

Brand Activations

A 7-metre tall Stanley Cup replica commissioned for Times Square. Two-week lead time. Welded steel base frame with counterweight system for structural certification. Lower section: aluminium; upper section: plywood and 3D CNC-milled foam. Urethane hard coating for waterproofing and durability. Toured to other hosting cities.

Also showcased a Volkswagen Jetta launch featuring pop artist Katy Perry as brand ambassador.